Jared standing on a gravel road at sunset with two Labrador retrievers waiting on a frisbee throw, a pond behind them
North Alabama · Golden hour · Frisbee negotiations

Hey — I’m Jared.

I build websites and software from a lake in north Alabama.

A short introduction

Ten years of building the web. Now closer to home.

I’ve spent the past ten years building websites and e-commerce systems for big companies — the kind of work where a slow page or a broken checkout costs somebody real money, and there’s no excuse for either. I still do that work, and I love it.

But these days I’m also putting that experience to work for small businesses closer to home. A lot of hometown companies are paying real money for websites that haven’t been touched since 2012 — sites that don’t load on a phone, don’t show up on Google, and don’t bring in a single customer. I rebuild them properly, host them, and look after them. You call me, I answer.

Away from the keyboard: I live on a lake in north Alabama with my wife Anna, our two Labs, a garden that produces more tomatoes than two people can responsibly eat, and a bass boat the dogs are fairly sure belongs to them. I play guitar, I hunt in the fall, and I fix things with a soldering iron that probably could’ve been left alone.

If I emailed you and you’re here to check whether I’m a real person — I am. The dogs can vouch for me. Scroll on.

— Jared

Close-up of Jared in a bike helmet and sunglasses, smiling, with green Swiss mountainside behind him
Bike ride, somewhere too steep
Life at the lake

The part of the résumé that actually matters.

What I build

Software you can kick the tires on.

Ten years of professional work sits behind these — but the best proof is the stuff you can click. Here are a few things I’ve built and run myself, hardware included.

Workbench with a lithium battery, Victron solar charge controller, relay board, and wiring mid-assembly

Dahlke Solar

Off-grid monitoring and control for boat docks. Custom hardware talking over LoRa radio, solar charging, battery management, and an app my customers check every morning. I designed the circuits and wrote every line.

dahlkesolar.netlify.app
Sunset over the lake

openct + Lumora

A complete e-commerce platform I built from scratch — product APIs, carts, orders, and a full admin console — plus Lumora, a demo storefront running live on it. (Give it a few seconds to wake up; the demo server naps.)

lumora-storefront.netlify.app
Gravel road at sunset

Small-business rebuilds

Lately I’ve been remaking outdated local-business websites so owners can see the difference side by side — like this roofing company concept and this boat dock builder, with a full SEO audit to match.

Roofing rebuild · Dock builder rebuild · Sample audit

For small business owners

Your website should earn its keep.

Big-company work taught me exactly what makes a website bring in customers: it loads fast, it works on a phone, Google can find it, and the phone number is one tap away. None of that is complicated — it just has to be done right and kept right.

That’s the whole offer. I rebuild your site properly, host it, keep it updated, and you deal with one person — me — usually for less than you’re paying now. If I sent you a link to a remade version of your site, that’s not a mockup; it’s live and it’s yours to keep if we work together.

Say hello

Talk to a real person.

Email is best. Or call — if I don’t pick up I’m probably on the water, and I’ll call you back.

jared.dahlke@gmail.com (205) 721-3830

North Alabama · Central time